The Graphic that explains why so many find social media marketing so complex

The following image (courtesy of Buddy Media) show the current landscape of social media marketing. It’s no wonder so many companies struggle with a strategy to harness social media as an effective marketing tool.

Click image to view at full size.

I’m not here to guide you in the right direction – I don’t know if the right direction even exists (yet). This is the best graphic I’ve seen and it really hits home how complex this area is at the moment.