The following image (courtesy of Buddy Media) show the current landscape of social media marketing. It’s no wonder so many companies struggle with a strategy to harness social media as an effective marketing tool.
Click image to view at full size.
I’m not here to guide you in the right direction – I don’t know if the right direction even exists (yet). This is the best graphic I’ve seen and it really hits home how complex this area is at the moment.
Cameron Dwyer 
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